I just found this video about Haruku Nishimatsu the CEO of JAL (Japanese Airlines). He is cutting his OWN pay and reconstructing his business to increase company revenue as well as keep people employed. This type of responsibility in business is what Honorable men do. I strive to find men like this and follow their lead in honor and loyalty. I believe a person deserves to be rewarded for their hard work and I believe very strongly his efforts will pay him dividends for the rest of his life.
In SEO I feel studying and researching people who are dynamically changing the way business is done is the best bet to make sure that my focus is purely on creating a workable atmosphere for all involved.